The SOOQ Takes a Leap Forward with the Opening of a New Store in Fourways, Sandton

Fourways, New store, Online platform for small business, Sandton, Small Business, Small Business Challenges, Small Business Growth, SOOQ, South African, South African Small Business -

The SOOQ Takes a Leap Forward with the Opening of a New Store in Fourways, Sandton

The SOOQ, a popular online marketplace for unique and locally made or supplied products, is excited to announce the grand opening of its newest store in the vibrant district of Fourways, Sandton. This expansion represents The SOOQ's commitment to supporting small businesses and bridging the gap between the virtual and physical worlds (physidigital).

 This small but dynamic business believes that collaboration is the key to success, especially for small businesses. Their mission is to create a platform that not only showcases exceptional products but also fosters a sense of community and growth among local artisans and entrepreneurs. By providing a space where creativity, entrepreneurial spirit, and craftsmanship can thrive, The SOOQ aims to boost small businesses and empower individuals to pursue their passions.

The new store in Fourways, Sandton, will serve as a haven for those seeking locally made, quality items from suppliers across South Africa. The selection has been carefully curated to include a wide range of products, from fashion and accessories to home decor and art, all created with love and attention to detail. Customers can expect to discover one-of-a-kind pieces that truly reflect their individuality and support local talent.

"As we open our physical doors in Fourways, Sandton, we are excited to connect with the vibrant community and offer them a shopping experience like no other," says co-owner and COO Gareth De Jager, one of the visionaries behind The SOOQ. "Our goal is to create a space where customers can not only find beautiful and distinctive products but also learn the stories behind each brand, this can change the way customers view their purchase, recognizing that at the end of that transaction there is a human, just doing their best to provide for their families. By supporting small businesses, we can make a positive impact on the local economy and celebrate the power of collaboration."

One aspect that sets The SOOQ apart is their commitment to sustainability. They prioritize local-friendly practices and promote ethical production methods. With a focus on quality and craftsmanship, The SOOQ aims to provide a quality shopping experience, a range of local products and services you will love all packaged in great customer experience and service.

"At The SOOQ, we believe that sustainability is not just a trend, but a responsibility we owe to our community and the environment," states Chereese King, entrepreneur, co-owner and store manager of The SOOQ store. "What sets us apart is our unwavering commitment to local-friendly practices. We prioritize working with small businesses that share our values, ensuring that we keep the end customer in mind at all times."

To celebrate the grand opening, The SOOQ in Fourways, Sandton, will be hosting a series of special events and collaborations with local artists and designers. These events will give customers the opportunity to meet the faces behind the brands and gain insight into their creative journeys.

For more information about The SOOQ and its new store in Fourways, Sandton, customers can visit their website at They can also follow The SOOQ on social media to stay updated on the latest news, events, and product releases.


About The SOOQ

We are inspired by the "hustle" of small business owners and have a vision that together we can achieve so much more. We are also a proudly small SA business and have created a platform that allows businesses who create, source or resell to showcase their products and collectively lean on each other to boost their sales nationally and optimise their reach. We market businesses who list with us  and stock them in our physical spaces (our number of physical stores is growing!) which act as a small window into a bigger range of products found our website These physical stores also offer customers an opportunity to see, touch and engage with the products listed on the website. 

Not only do we provide this platform for individual sales but we also promote the various gifting options to corporates & businesses who are looking for something different for their gifting solutions for staff and customers. Corporates or businesses can also order custom, promotional and branding items from us

To become a supplier or if you are looking for promotional or custom goods for your business please chat to us or email 


To find out more about the SOOQ visit or contact Whatsapp: 063 621 2184 General Enquiries: Operations:

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